It sounds like you’re referencing a vintage print advertisement from the 1911 Sears catalog featuring antique fishing tackle, rods, and fly steel equipment. These early 20th-century ads are fascinating glimpses into the history of fishing gear and outdoor recreation. Here’s what you might want to know:
Key Details About the 1911 Sears Fishing Tackle Ad:
1. Content
– The ad likely showcased bamboo fishing rods, fly reels, steel hooks, and other tackle from the era.
– Sears sold affordable, mass-produced gear, making fishing accessible to the public.
– Items might include “Montague” or “Horrocks-Ibbotson” rods (popular brands sold through Sears).
2. Historical Context
– In 1911, fishing rods were often split bamboo (before fiberglass/plastic).
– Reels were simple click-drag or early multiplier models.
– Flies and lures were hand-tied or made from materials like gut, horsehair, and feathers.
3. Collectibility
– Original 1911 Sears catalog pages are rare and valued by fishing memorabilia collectors.
– Reproductions (like “vtg print ads”) are sometimes sold as decor.
– Authentic rods/reels from this era can fetch $100–$1,000+ depending on condition.
4. Where to Find It
– eBay/Etsy: Search for “1911 Sears fishing ad reprint” or “antique tackle catalog”.
– Archive.org: Full Sears catalogs (including 1911) are digitized [here](https://archive.org/).
– Fishing Museums: The National Fishing Museum or local angling clubs may have references.
If You Own the Original Ad:
– Preserve it in acid-free sleeves away from light.
– Check value with antique paper specialists or fishing collectors.
Would you like help identifying a specific rod/reel from the ad? Or are you looking to buy/sell? Let me know how I can assist!